Psychology student by day; artist, writer & devoted collector of music by night; striving for a simpler existence through minimalism!

Home » Branson’s Recipe for Success: A Dash of Charisma, a Sprinkle of Risk-Taking and a Heap of Determination.

Branson’s Recipe for Success: A Dash of Charisma, a Sprinkle of Risk-Taking and a Heap of Determination.

“Success is not measured by the amount of money you make, but by the lasting impact you make to improve the world around you.”


Success is a complex and multi-faceted concept, and there is no one-size-fits-all formula for achieving it (rarely any shortcuts, either!). Everyone’s path to success will be different, but having a clear vision, being willing to take risks, being resilient, being a good leader, and being authentic and socially and environmentally responsible are all attributes that can help on the journey. It’s a topic I have been thinking about lately after a discussion during a lecture about it led to the question being asked about which positive celebrity influencers we knew.

I don’t keep up with celebrities, but one person came to mind: Sir Richard Branson. He is known for being a highly successful entrepreneur and business leader, but what else?

These are some of the attributes I believe have contributed to his success:

Vision: He has a clear vision for his companies and for being able to inspire and rally others around that vision. He has a talent for seeing opportunities where others do not and for anticipating future trends.

Risk-taking: He is a risk-taker and comfortable with uncertainty. He has launched many successful ventures but also has had some failures; however, he doesn’t shy away from taking chances and learning from his mistakes.

Resilience: Branson is known for being resilient and bouncing back from setbacks. He has faced many challenges throughout his career but has always been able to adapt and move forward.

Customer focus: Having read his book and experienced his products and services, his customer focus and commitment to providing high-quality products and services is a great attribute. He is dedicated to understanding his customers’ needs and wants and delivering on his promises.

Leadership: He is known for being a strong leader and inspiring and motivating others. He has assembled talented teams of staff, and anecdotal evidence from those I know who have worked for Virgin companies says it is a positive and productive work environment.

Authenticity: One of the things I like about Branson’s persona is that he comes across as authentic, transparent, and relatable. He shares personal anecdotes and thoughts on his blog (which you can check out here) and social media, giving an insight into his personal life, which makes it easier for people to connect with him.

Community-mindedness: Branson is known for being socially and environmentally responsible. He has been active in philanthropy and activism and is committed to positively impacting the world.

In saying all this, no person is perfected, so I best not mention the word ‘taxes‘… 🤫